Overview
Creating and satisfying demand for more sustainable holidays.
Our Customers goal: TUI Travel businesses deliver quality communications designed to raise customer interest and increase demand for sustainable holidays.
Key Statistics
| 95% of our businesses are communicating with customers on sustainable development issuesi |
69% of our businesses ascertain customer satisfaction on sustainable development issuesi |
77% of our businesses are identifying greener and fairer holiday products and promoting them to customersi |
| 4,000 consumers took part in our international consumer research into holidaymakers’ perceptions of sustainability |
1 in 2 consumers would be willing to book a more sustainable holiday if available |
£9m is the amount raised to date through the World Care Fund customer donation scheme for sustainable tourism and renewable energy projects |
Promoting sustainability to customers
Our survey results highlighted that more sustainable holidays are desirable and aspirational.
See In Focus
For references, see references PDF.
Holidays
Forever
Read how TUI UK & Ireland is engaging customers on sustainable tourism.
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Key targets
- Launch the internal TUI Travel Sustainability Customer Communications Award
- TUI Nederland to launch a green loyalty programme for travel agencies, including third parties, to stimulate sales of ‘green’ accommodation (TUI Western Europe)
- Engage 200,000 children in sustainable tourism through the UK schools Eco-traveller programme - teaching children how they can make a difference on holiday - and through our Kids’ Clubs (TUI UK & Ireland)
- 50% of TUI Deutschland brochures and TUI UK & Ireland’s websites to include carbon emission information on the flight element of the holiday