Business model

Recent TV adverts from Thomson and First Choice have led to the busiest ever web booking days for both brands. Thomson’s ‘quality time’ ad features the track, Where is My Mind? by Sunday Girl and has been released as a single by popular demand. The Thomson website saw a 14% increase in hits and was the most visited travel agency site in the UK. The First Choice ‘all inclusive’ ad features the Number 1 single Good Feeling by Flo Rida. Following the launch, there was a 43% increase in hits with over 1m visits between 2 - 8 January.

Take a look behind the scenes of the Thomson and First Choice adverts.

TUI UK & Ireland continues to make use of its dual brand portfolio with Thomson and First Choice. Further distinctiveness came this year with the move of the First Choice brand to offer only all inclusive from Summer 2012.

This builds on the strength of the popular ranges across both brands, including First Choice Holiday Village and Splash. With Thomson Sensatori, Couples and Family Resorts to choose from too, customers have a range they simply cannot find from any other operator.

In February 2011, Intrepid Travel combined with TUI Travel's international portfolio of adventure brands to create PEAK Adventure Travel Group, the largest adventure travel business. PEAK consists of over 20 brands with revenues of circa £230 million / AUD $400 million and over 340,000 passengers.

Combined they provide customers will every type of adventure holiday across all seven continents. PEAK brands include Adventure Center, Country Walkers, Exodus, Intrepid Travel, Oz Experience, Peregrine, Sawadee, TrekAmerica and WesternXposure.