Analyst coverage

Netherlands-based adventure travel specialist Sawadee Reizen was awarded the Green Feather 2011 for most sustainable tourism initiative by TravMagazine at this year’s Dutch Tourism Expo. Sawadee earned this award with an inventive campaign promoting the use of tap water and reduction of plastic waste and now gives all travellers a free reusable plastic bottle for refill during their trip. The initiative was promoted with a fun photo competition challenging customers to show their bottle appearing in exciting and exotic destinations worldwide. Click here for more information.

Recent TV adverts from Thomson and First Choice have led to the busiest ever web booking days for both brands. Thomson’s ‘quality time’ ad features the track, Where is My Mind? by Sunday Girl and has been released as a single by popular demand. The Thomson website saw a 14% increase in hits and was the most visited travel agency site in the UK. The First Choice ‘all inclusive’ ad features the Number 1 single Good Feeling by Flo Rida. Following the launch, there was a 43% increase in hits with over 1m visits between 2 - 8 January.

Take a look behind the scenes of the Thomson and First Choice adverts.

Thomson Airways became the first UK airline to operate commercial flights on sustainable biofuel when TOM 7446 took off from Birmingham Airport to Arrecife in Lanzarote on 6 July 2011. Carrying 232 passengers on a Boeing 757-200, the landmark flight, which was given full backing by Aviation Minister Theresa Villiers, confirmed Thomson Airways’ position at the forefront of sustainable aviation.

The flight generated a considerable amount of press coverage and has paved the way for daily flights to commence from early 2012.