Culture & values

Those who work with us know that at TUI Travel it’s not just about what we do - it’s about how we do it.

Our colleagues are passionate about their work and believe in the products and services that we offer. We have the privilege of working in a fun, exciting and entrepreneurial company that prides itself on being an innovative and influential market-leader - something which shapes the culture of our businesses. At TUI Travel we reward high performance and those who join us become part of an organisation where people are highly focused and strive to achieve the best. We also believe in nurturing talent, recognising that by challenging the ways we do things, we will always find the best way and ensure we are continuously improving and innovating.

Whilst our company is diverse, a distinct TUI Spirit provides a framework for how we act, make decisions and interact with our customer. Underpinned by our four values, the TUI Spirit gives our people a common purpose and helps us to achieve our vision of making travel experiences special.

Our values

Customer Obsessed

We respect our customers and never forget that they choose their leisure time with us. We share a duty to maintain their loyalty and trust. We anticipate customer’s desires and everything we do is with them in mind. We believe there is no such thing as mass market but a huge market of individuals.

Responsible Leadership

We are committed to sustainable development and to making a positive impact on society. We know leadership has to be earned and we never take it for granted. We communicate openly and easily and help each other develop and grow. We celebrate local differences and actively seek to contribute to a better world.

Value Driven

We share an infectious entrepreneurial streak and a clear focus on the need for profitability. We look for opportunities that have a commercial advantage for us and add value to our customer’s experience. We predict, translate and bring to market new leisure-time products based on their genuine appeal to customers.

Playing to Win

We are passionate about being the best and about winning with integrity. We seek the ideas and trends that change leisure-time markets for the better and move quickly to action them. We thrive on teamwork. We are not afraid of making brave decisions. We want to do something new every day and we love what we do.