Specialist & Activity
Our Specialist & Activity Sector’s ethos is, 'if you can dream it, we can take you there.'
This sector comprises over 100 global travel businesses to fulfil the holiday and travel needs of customers with a wide range of interests and passions. Its top selling brands include Crystal, Hayes & Jarvis, The Moorings, Educational Tours Inc, Brightspark and Le Boat.
This sector is divided into seven divisions:
Adventure
Including market leading brands in adventure and experience travel. Adventure operates as a strategic partnership between TUI Travel’s adventure travel businesses and Intrepid Travel to make the largest adventure travel business.
Education
Offering specially designed travel packages for schools and universities, including educational tours, student ski trips, adventure and activity holidays.
Language
Includes our language education brands, JCA, English Language Centre and i-to-i TEFL.
Marine
Comprising some of the world’s leading yachting and marine recreation brands including The Moorings and Sunsail. It also includes Le Boat, the largest provider of self-drive boating holidays on the inland waterways of Europe.
North American Specialist
Travel companies located across the United States and in major Canadian cities focused on adventure travel and escorted tours. These include Quark Expeditions, the world's largest and most diverse polar travel company.
Sport
This division is building a leading position in the sports tour market for both spectators and corporate clients, through brands including Gullivers Sports Travel and Sportsworld.
Specialist Holidays Group
Leading UK brands for ski holidays, luxury tailored holidays and selected worldwide destinations, including Crystal, Hayes & Jarvis and Citalia.
Sector highlights:
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The most diverse and unique collection of specialist and activity travel businesses in the world
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Over 100 brands stretching from the USA and Canada, across Europe and out to Australia and New Zealand
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Our brands offer our 1.6m customers life changing experiences from volunteering on community projects, sailing in the Caribbean, skiing in the Alps, cruising the Antarctic, trekking the Himalayas to watching the World Cup
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We are market leaders in ski, sports travel, education, water-based holidays, adventure and Polar cruising
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Our individual businesses are expert in their niche markets/products
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We’ve retained the individuality and expertise of our brands
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Consumers are seeking out more activity and experience-based holidays so we are well placed to respond to changing consumer needs
Our employees are invaluable to our success and we pride ourselves on the level of knowledge and talent we hold within our businesses. We’re passionate about travel and want to be the best, offering our customers a unique and diverse range of holiday experiences.
Click here to download the Specialist & Activity fact sheet.

