Specialist & Activity

Specialist Activity

Our Specialist & Activity Sector’s ethos is, 'if you can dream it, we can take you there.'

This sector comprises over 100 global travel businesses to fulfil the holiday and travel needs of customers with a wide range of interests and passions. Its top selling brands include Crystal, Hayes & Jarvis, The Moorings, Educational Tours Inc, Brightspark and Le Boat.

This sector is divided into seven divisions:

Adventure

Including market leading brands in adventure and experience travel. Adventure operates as a strategic partnership between TUI Travel’s adventure travel businesses and Intrepid Travel to make the largest adventure travel business.

Education

Offering specially designed travel packages for schools and universities, including educational tours, student ski trips, adventure and activity holidays. 

Language

Includes our language education brands, JCA, English Language Centre and i-to-i TEFL.

Marine

Comprising some of the world’s leading yachting and marine recreation brands including The Moorings and Sunsail. It also includes Le Boat, the largest provider of self-drive boating holidays on the inland waterways of Europe.

North American Specialist

Travel companies located across the United States and in major Canadian cities focused on adventure travel and escorted tours. These include Quark Expeditions, the world's largest and most diverse polar travel company.

Sport

This division is building a leading position in the sports tour market for both spectators and corporate clients, through brands including Gullivers Sports Travel and Sportsworld. 

Specialist Holidays Group

Leading UK brands for ski holidays, luxury tailored holidays and selected worldwide destinations, including Crystal, Hayes & Jarvis and Citalia.

Sector highlights:

  • The most diverse and unique collection of specialist and activity travel businesses in the world

  • Over 100 brands stretching from the USA and Canada, across Europe and out to Australia and New Zealand

  • Our brands offer our 1.6m customers life changing experiences from volunteering on community projects, sailing in the Caribbean, skiing in the Alps, cruising the Antarctic, trekking the Himalayas to watching the World Cup

  • We are market leaders in ski, sports travel, education, water-based holidays, adventure and Polar cruising

  • Our individual businesses are expert in their niche markets/products

  • We’ve retained the individuality and expertise of our brands

  • Consumers are seeking out more activity and experience-based holidays so we are well placed to respond to changing consumer needs

Our employees are invaluable to our success and we pride ourselves on the level of knowledge and talent we hold within our businesses. We’re passionate about travel and want to be the best, offering our customers a unique and diverse range of holiday experiences.

Click here to download the Specialist & Activity fact sheet.

INSIDE STORY

Quark to sail carbon neutral voyage

Quark Expeditions will be setting sail on the first ever carbon neutral voyage in November 2012 offsetting the emissions at no cost to the customer showing it’s possible to visit incredible places and preserve them for future generations. To neutralise the environmental effects of the Ocean Diamond voyages, an estimated 5,682 tonnes of carbon dioxide equivalents will be offset with select hydro, wind power and reforestation CarbonNeutral® projects in Turkey, Kenya, India and China. The voyage will sail on the Falkands, South Georgia and Antarctica tours.

INSIDE STORY

Social media success for TrekAmerica

Small-group adventure tour specialist TrekAmerica has increased direct bookings through its award-winning online community TrekAmerica Live. Together with the company’s growing Facebook fan base, the TrekAmerica Live community links new and existing customers by offering trusted user reviews and recommendations. Trekkers chat about their trip before they depart and add videos and automatically post updates to Facebook during their travels, raising the brand profile and helping Trek America reach new customers. Click here to take a look at TrekAmerica Live.

INSIDE STORY

Sawadee takes sustainability award

Netherlands-based adventure travel specialist Sawadee Reizen was awarded the Green Feather 2011 for most sustainable tourism initiative by TravMagazine at this year’s Dutch Tourism Expo. Sawadee earned this award with an inventive campaign promoting the use of tap water and reduction of plastic waste and now gives all travellers a free reusable plastic bottle for refill during their trip. The initiative was promoted with a fun photo competition challenging customers to show their bottle appearing in exciting and exotic destinations worldwide. Click here for more information.



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