Mainstream
Our Mainstream Sector is the largest in the Group, in terms of its scale and scope, financial performance and number of employees.
Mainstream comprises instantly recognisable brands, leading tour operators, approximately 3,500 retail travel shops and a fleet of 145 aircraft. The Sector has three operational divisions - the Northern Region, Central Europe and Western Europe.
Northern Region
This division covers TUI Travel’s Mainstream operations in the UK, Ireland, Canada and the Nordic countries of Sweden, Norway, Denmark and Finland. The top selling brands are Thomson, First Choice and Fritidsresor. TUI UK & Ireland sells holidays through the two distinctive brands of Thomson and First Choice, which between them account for half of the UK mainstream market. These brands fly customers on the UK's third largest airline, Thomson Airways. In the Nordics, Fritidsresor is the number one leisure travel brand in all three countries (Sweden, Norway and Denmark) and number two in Finland. In Canada, TUI Travel has strengthened its market position through a strategic venture with Sunwing.
Central Europe
This division covers TUI Travel’s Mainstream operations in Germany, Austria, Switzerland and Poland, with TUI, l’tur and 1-2-Fly the top selling brands. Germany is the largest market in terms of customer numbers and TUI is the market-leading brand, both here and in Austria. The business is focused on providing a unique service and great products at the best value for its customers.
Western Europe
This division covers TUI Travel’s Mainstream operations in the Netherlands, Belgium and France and two smaller tour operators in Italy and Spain. The leading position in the French market is driven by the popularity of the French Clubs in destinations, while the leading position in the Dutch and Belgian market is driven by an integrated model of successful tour operators and airlines supported by a strong retail network. The top selling brands here are Marmara, Jetair, Holland International, Nouvelles Frontières and Sunjets.
Sector highlights
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We are Europe´s largest tour operator
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We have market leading-brands in Austria, Belgium, Denmark, France, Germany, Ireland, the Netherlands, Norway, Sweden and the UK
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Our brands are household names including TUI, Thomson, Arke, Jetair and Fritidsresor
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We sell holiday concepts that you can only buy from our brands including: Blue Village (TUI Nordics), Sensatori (Thomson), Sensimar (TUI Germany) and Holiday Villages (First Choice)
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We are focused on increasing the amount of unique and differentiated products that you can only buy from our brands
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We have circa 3,500 retail travel shops and a fleet of 145 aircraft
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We provide holidays to over 20 million customers per year.
Click here to download the Mainstream fact sheet.