Emerging Markets

Emerging Markets

Our Emerging Markets Sector is a portfolio of travel businesses focusing on the specific source markets of Brazil, Russia & CIS, India and China.

We are excited to be establishing a growing portfolio of travel businesses in the BRIC economies. This Sector plays a key part in TUI Travel´s long-term growth strategy as emerging markets provide large and addressable market opportunities.

TUI Russia & CIS

In Russia and Ukraine, TUI has a joint venture with S-Group Capital Management, a local investment company. The joint venture has acquired the tour operator brands VKO Group and Mostravel in Russia and Voyage Kiev in Ukraine and is now in the process of integrating the two Russian brands. TUI Russia & CIS operates in over 16 destinations, has over 510,000 customers and operates a retail estate of over 280 travel agencies.

Sector highlights:

  • TUI is now recognised as a market-leading travel company within the Russia & CIS markets

  • TUI is very proud to be the only European tour operator to be granted an outbound tour operating licence in China

  • TUI India won the national tourism award for being the number one destination management company in India

INSIDE STORY

TUI China heading outbound

On 24 May 2011 TUI China was awarded an outbound tour operator license by The National Tourism Administration of China. With this new license, TUI China is the only European tour operator to organise international travel for Chinese holidaymakers.

Inter-Asia travel remains very popular for Chinese customers but there is an increasing propensity to travel further afield and there is demand for tailor-made travel products, activity and special interest holidays. To date TUI China has specialised as an inbound tour operator but with the new outbound licence it will be looking at both sides of this exciting growth market.

INSIDE STORY

Growth of TUI Russia

TUI Travel was the first international tour operator to launch its brand in Russia in March 2010. It now takes over 0.5 million customers on holiday each year and owns over 200 franchised shops. The main focus is expansion in the Moscow Region and St Petersburg.

Sun and beach package holidays and all-inclusive holidays remain the most popular products in Russia with the key destinations being Egypt and Turkey. The introduction of TUI in the market has opened up a greater variety of holiday experiences including spa breaks and luxury holidays and new destinations such as Israel, Cyprus and Mauritius.


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